We’re back into animated explainer video territory here, with this beautiful looking explanation of the differences between digital assets and digital currency. There’s a lot to like about this one visually with a bold, eye catching colour palette, some nice transitions and use of some limited 3D animation in parts. The explanation, too, is really nice – delivered in plain English, with an accessible style that really helps us understand the topic at hand. This cutting edge animation by Duncan Elms has the look and feel of a pioneering piece of work. Making use of professional looking, icon-led 3D graphics, this explainer video looks almost corporate in nature; perhaps anticipating that cryptocurrency would become an open market for the sale of ICOs within a few years of its making. Again, the focus here is on mining and the mechanics of blockchain security, doing a great job of explaining (what was then) brand new technology and convincing potential investors of its benefits.
In this book we explain how to use video as a tool to educate, convert and close your audience. First things first, this example from New York Times is a beautiful looking animated video. It has a great, clean visual style, with some lovely slick transitions between scenes. At around 2 minutes long it gives just about the right amount of insight and explanation – it isn’t dumbed down, but not inaccessibly complicated, either. But finding or creating a good cryptocurrency video – one that’s comprehensive enough to make sense of the finer points and simple enough for the layman to understand – can be a difficult balance to strike. These miners have to solve a formula for each new entry in order to prove that the transaction and code they are encrypted with match.
The fact that this offering from Bloomberg is so matter of fact and easy to understand belies the almost psychedelic complexity of its colourful icon-led animation. Playing like something between Heinz Edelman’s Yellow Submarine and an information film on the New York Stock Exchange, this video’s 60s style graphics manage to make the topic of cryptocurrency both attention-grabbing and serious. It even manages to delve into the issue of cryptocurrency regulation and the utilisation of blockchain technology by other areas of industry.
Providing investment banking solutions, including mergers and acquisitions, capital raising and risk management, for a broad range of corporations, institutions and governments. Prepare for future growth with customized loan services, succession planning and capital for business equipment. And because the blockchain is decentralised, its ledger is constantly updated by volunteers known as ‘miners‘, who are incentivised by the possibility of being awarded bitcoins every time they solve a piece of code and update the ‘books’.
There is concern that broad adoption of cryptocurrencies across economies could hurt domestic currencies and cause monetary policy to become less effective. (You can find more insurance industry-focused videos on our insurance video production page). Perhaps among these, you can find something which helps you navigate your way through the world of cryptocurrency. We’ve tried our best to understand and simplify all that ourselves, but – as you can probably tell – it’s not that easy for the lay person. As it stands, there are approximately 10,000 cryptocurrencies in existence, some more secure than others, some more valuable than others. It’s likely that over the past couple of years or so, you’ve probably heard someone talking about cryptocurrency.
The main change CBDCs could offer, though, would be allowing non-financial institutions and the general public access to an electronic form of money that has the backing of the central bank. Imposing limits on digital currency balances is being explored as a way to help reduce this risk. Cashless transactions are becoming more common in the private sector, and digital currencies comprise a larger percentage of investment portfolios.
